The madness of Rainbow Loom bracelets

The madness of Rainbow Loom bracelets

After conquering those of the children, they are furious at the wrists of parents and celebrities. Rainbow Loom bracelets, made up of small coloured braided elastic bands, are the phenomenon of summer. At the origin of this concept, the number one toy sales in France, the United States, Belgium, Japan or Australia, an engineer from Malaysia and settled in the United States, Cheong Choon Ng. And it is a couple of French who lived in Florida and today settled in Quimper, Emmanuel and Morganne Laurençon, who obtained the marketing rights in France. In Paris, foreign tourists explain why they have adopted this phenomenon. In a playground, children show their achievements. Emmanuel LAURENCON explains how he discovered these bracelets, thanks to his daughter Marion.

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File : Ephemeral modes

Publication date : 29 July 2014