Le savoir-faire et les entreprises artisanales du luxe italien font l'objet de la convoitise d'entreprises françaises. Ces dernières leur donnent une plus grande visibilité sur le marché du luxe mondial. Exemples du maroquinier Bottega Veneta, et des marques Bulgari, Gucci, Fendi. Interviews de Carlo Alberto Beretta, pdg de l'entreprise "Bottega Veneta", et de Frédéric Chailloux, membre de l'agence de promotion Business France.
Producteur: France Télévisions - Journalist : Beaudonnet, François - Journalist : Chailloux, Frédéric
Origin:
20 hours - Producteur: France Télévisions
Licence:
Turnkey
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